Thanks to its peculiar popular flair, cosmopolitan atmosphere and privileged location on the Riviera Maya, half way between Cancun and Tulum, with a variety of attractions in the area, Playa del Carmen has become one of the most fascinating destinations in the Mexican Caribbean. Formerly known as Xaman-Há by ancient Maya, it used to be the departure point for the canoes taking pilgrims to the sanctuaries to the goddess Ixchel on Cozumel island.